Keller's ARCS Model of Motivation in education

Keller, John's ARCS motivation model identifies the four characteristis, which are widely used for research in education:

Attention: arouse and sustain [students'] interest
1. perceptual arousal
2. inquiry arousal
3. variability

Relevance: connect lives, needs and interests of the students to the content
1. goal orientation
2. motive matching
3. familiarity

Confidence: create a positive expectation for student success
1. learning requirements
2. success opportunities
3. personal responsibility

Satisfaction: intrinsic and extrinsic reward for effort
1. intrinsic reinforcement
2. extrinsic rewards
3. equity

Questions:
1. How to apply ARCS Model to an actual lesson plan?
2. How to apply ARCS Model outsdie the classroom?